For many non-technical founders and those wary of technology, the digital world can seem daunting. However, there are some approachable and less intimidating tech skills that can significantly benefit your business. Let's explore five user-friendly skills that won't send you running for the hills.
1. Navigating Basic Website Tools
Learn to use intuitive website builders like Wix or Shopify. These platforms often use drag-and-drop interfaces, making it easy to create and update a basic website.
2. Understanding Online Analytics in Simple Terms
Familiarise yourself with the basics of online analytics through user-friendly tools like Google Trends. These can provide straightforward insights into your website's performance without overwhelming you with data.
3. Basic Digital Marketing
Grasp the fundamentals of digital marketing by focusing on one platform at a time. Start with the platform where your audience is most active and learn as you go.
4. Basic Internet Safety
Educate yourself on essential internet safety practices, like using strong passwords and recognising common online scams. Many resources are available in simple, non-technical language.
5. Using Simple Project Management Tools
Adopt user-friendly project management tools that offer a visual approach to organising tasks and deadlines. Tools like Trello or Monday can be great starters.
Embracing these skills can lead to significant improvements in managing and growing your business. The key is to start small, take it one step at a time, and remember that every tech expert was once a beginner.